Business Books Collection
English | 10 Books | PDF | 36MB

1. Emotional design, why we love (or hate) everyday things - Donald A. Norman
Computer science professor Norman also advises design firms. He brings his background in academics and business to bear on the emotional valence surrounding objects of daily use, be they kitchen utensils, automobiles, or a football coach's headset. Norman's analysis of people's emotional reactions to material objects is a delightful process, replete with surprises for readers who have rarely paused to consider why they like or loathe their belongings

2. Ethics out of economics - John Broome
John Broome's work has always combined sophisticated economic and philosophical expertise, and Ethics Out of Economics brings together some of his most important essays, augmented by a new introduction. This book examines some of the practical issues that lie between economics and ethics, and shows how utility theory can contribute to ethics, as many economic problems are also ethical problems. Professor Broome raises some fundamental questions about economic equality, preserving the environment, and the allocation of medical resources, and powerfully shows how economic methods can contribute to moral philosophy.

3. History of the European economy, 1000-2000 - Francois Crouzet
Stressing the common economic institutions shared over time by the different regions of Europe and the networks of relations that have linked them, Crouzet examines pan- European changes and integration rather than merely the particular experiences of individual countries. A History of the European Economy, 1000-2000 goes beyond addressing the historical ramifications of trade in the European economy to encompass problems such as the diffusion of technology, the migration of capital and labor, diasporas and minorities, and national diversity. By stressing the historical origins of the drive toward European integration and its progress all the way to the birth of the euro, Crouzet delivers an original and comprehensive overview of European economic history.

4. How we decide - Jonah Lehrer
Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research as well as the real-world experiences of a wide range of deciders from airplane pilots and hedge fund investors to serial killers and poker players. Lehrer shows how people are taking advantage of the new science to make better television shows, win more football games, and improve military intelligence. His goal is to answer two questions that are of interest to just about anyone, from CEOs to firefighters: How does the human mind make decisions? And how can we make those decisions better?

5. Influence, the psychology of persuasion - Robert B. Cialdini
Arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you're a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for understanding the psychological foundations of marketing. Recommended.

6. Is the welfare state justified - Daniel Shapiro
In this book, Daniel Shapiro argues that the dominant positions in contemporary political philosophy - egalitarianism, positive rights theory, communitarianism, and many forms of liberalism - should converge in a rejection of central welfare state institutions. He examines how major welfare institutions, such as government-financed and -administered retirement pensions, national health insurance, and programs for the needy, actually work. Comparing them to compulsory private insurance and private charities, Shapiro argues that the dominant perspectives in political philosophy mistakenly think that their principles support the welfare state.

7. Rework - Jason Fried & David Heinemeier Hansson
Jason Fried and David Hansson follow their own advice in REWORK, laying bare the surprising philosophies at the core of 37signals' success and inspiring us to put them into practice. There's no jargon or filler here just hundreds of brilliantly simple rules for success. Part entrepreneurial handbook for the twenty-first century, part manifesto for anyone wondering how work really works in the modern age, REWORK is requiredreading for anyone tired of business platitudes.

8. Super Freakonomics - Steven D. Levitt & Stephen J. Dubner
The New York Times best-selling Freakonomics was a worldwide sensation, selling over four million copies in thirty-five languages and changing the way we look at the world. Now, Steven D. Levitt and Stephen J. Dubner return with SuperFreakonomics, and fans and newcomers alike will find that the freakquel is even bolder, funnier, and more surprising than the first.

9. The greatest trade ever - Gregory Zuckerman
Written by the prizewinning reporter who broke the story in The Wall Street Journal, The Greatest Trade Ever is a superbly written, fast-paced, behind-the-scenes narrative of how a contrarian foresaw an escalating financial crisis—that outwitted Chuck Prince, Stanley O'Neal, Richard Fuld, and Wall Street's titans—to make financial history.

10. The paradox of choice, why more is less - Barry Schwartz
Like Thoreau and the band Devo, psychology professor Schwartz provides ample evidence that we are faced with far too many choices on a daily basis, providing an illusion of a multitude of options when few honestly different ones actually exist.